Sometimes having the right tools can make all the difference in a business’ ability to effectively communicate with customers and, in turn, grow its customer base. Here are four suggestions for software all enterprise organizations need to stay ahead of the game.
Zoom
Your enterprise company may have been able to get away with not needing Zoom before the pandemic, but existing without it today is near impossible. That’s not likely to change, even after Covid-19 is under some semblance of control. Zoom is a great tool for running both one-on-one and group meetings virtually. It’s also a great tool for running much larger conferences virtually as well. Zoom is intuitive, easy to use and keeps both employees and customers visually engaged with each other from afar.
HootSuite
If your enterprise organization has any sort of social media presence, HootSuite is a necessary tool. Log in to one place and manage across multiple platforms at once, including scheduling out posts in advance, replying to comments and even getting content suggestions.
Intercom
Use Intercom to keep track of your customers’ journeys through your sales funnel, create customer profiles and target them based on their actions. Best of all, you can use Intercom software to allow customers to chat instantly with customer service representatives, keeping them engaged and loyal.
MailChimp
MailChimp is essential for sending out well-designed email marketing campaigns to your customers. Schedule regular email newsletters, chains of newsletters that are triggered by certain events, such as a purchase or a sign up, perform A/B testing on different layouts or send emails to specific segments of your audience. MailChimp can also be integrated with your e-commerce software to show the return on investment of a specific email campaign.
Ready to learn more about how best to streamline your business systems? Contact Mobile Goods today for more information.