The Covid 19 pandemic has brought challenges to business of all types, but the restaurant industry has been especially hard-hit. Thanks to an enterprise artificial intelligence (AI) platform, one organization that owns a number of fast-food franchises was able to streamline its processes to pivot offerings and maintain profitability.

Mitra QSR is a franchise operator with more than 200 franchised Taco Bell and KFC locations throughout the country. The company reached out Hypersonix, an enterprise AI platform that works primarily in consumer commerce industries, to help determine the best workflows to keep their businesses profitable despite the unexpected challenges and changes in consumer spending brought on by the Covid 19 pandemic and subsequent quarantines.

“Nobody could have predicted these new behaviors and business pressures would persist as long as they have,” said Pushpak Patel, CEO of Mitra QSR. “Early on we recognized a need to make adjustments across several key areas of our business to remain safe, relevant, and competitive in our markets.”

Thanks to Hypersonix’s advanced technology, Mitra QSR has been able to identify key areas for change and project both costs and return on investment for making adjustments to certain parts of the business that would better serve Covid 19 buying patterns and demand, such as:

  • Change shifts to reflect increased mid-day demand and decreased lunch and dinner traffic
  • Incorporate additional cleaning supplies and employee hours for deep-cleaning regimens
  • Shifting from both in-store dining and takeout to drive through and takeout only
  • Managing inventory changes for larger bundled meals instead of small individual orders
  • Increases in or implementation of digital order options

Thanks to enterprise-level technology, Mitra QSR was able to achieve exceptional sales growth while many other restaurants either reported losses or closed altogether.

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