Resolutions aren’t only for individuals. With the new year comes the perfect opportunity for enterprise businesses to upgrade and streamline their processes and systems. But where to start, and what types of software can help with your specific needs?
Enterprise Software as a Service (SaaS)
Before we get into the types of enterprise software available, we need to talk about Enterprise Saas. SaaS are software solutions built for enterprise businesses that operate in and are hosted in the cloud. They allow a number of enterprise organizations to work in the cloud at a time. More and more, SaaS are the preferred option for enterprise technology. They’re harder to hack, are available from anywhere and automatically backed up. Also, all updates are automatic by the SaaS owners, so there’s less work for internal IT employees.
Here are four types of Enterprise SaaS and how they can help enterprise organizations to streamline their workflows and better connect with their customer base.
Customer Relationship Management (CRM) Software
Sometimes described as a contact list with a brain, CRM software keeps tracks of your clients and where they are in your sales funnel. CRM software can help you target your marketing to each follower or customer’s specific position: you can send an ad to a user who just searched for your product online, or send an upsell email to someone who has already bought from you.
Project Management Software
Project management software is an essential tool for internal projects and communications. It will allow your team to keep track of action items, deadlines and timelines. Great project management software allows nested to-do lists, where checking off an action item will make the next one active and ping the person responsible that it’s time to get started. It should also include messaging options and the ability to upload attachments so that all pieces of a project or task can be accessed within one program.
Marketing Automation Software
Marketing automation software is essential for making the best use of time for your employees. This software allows you to schedule out social media posts in advance and set up automatic communication with customers that’s triggered by their actions or purchases. It can also track engagement statistics.
Enterprise Resource Planning (ERP) Software
ERP software is designed to digitize and streamline all the systems and tools within an enterprise business so that all information is accessible from a single database. This can be customized so that employees only have permissions to access data that’s pertinent to their specific job while eliminating duplicate customer data that could be outdated in one place and updated in another. For example, if someone in accounting updates the billing address for a client, that information will also get updated for their sales representative without giving the representative unneeded access to the client’s credit card information.
Ready to learn more about how best to streamline your business systems? Contact Mobile Goods today for more information.